What is SEO?
Search Engine Optimization (SEO) is the best and the only legitimate way to optimize search engine results and marketing activities that ultimately improve your website ranking and generate more traffic across major search engines (Google, Yahoo, Bing, Baidu, Duckduckgo, etc.)
Search engines work on certain algorithms’ based on which they rank websites. What SEO does is, help businesses achieve top ranking in the search pages of major search engines.
How does it work?
Endless strategies are there to optimize a website to appear on the top of search engines. Either by means of on-page optimization and off-page activities, or content marketing, search engines eventually starts indexing your pages and ranks your website on the first page itself.
How can SEO help your business?
A strategic, result-oriented search engine optimization campaign can improve your website’s ranking in major search engines that allows people to find your service or products, just at a click.
The Internet is flooded with numerous techniques to drive new visitors to your homepage, but no one can match the potential and success rate of search engine optimization. It’s undoubtedly the best.
Imagine having a larger customer base and your brand getting global recognition – Wouldn’t it be amazing! Well, this is possible only with SEO; it empowers you to “Think Big!” Every single traffic comes with a new possibility, the possibility of turning into a potential customer.
The Features of SEO:
- Website Analysis: It’s the first and foremost thing that needs to be done before getting started with any SEO operation. We do an in-depth analysis of your website and find the loopholes that need to be modified in order to yield better outcomes. We gather information about the overall size of your web pages, do perform a website audit, and compare it with your main competitors. Then, we come with a detailed plan of our SEO strategy, perform keyword research, and optimize Meta title and Meta tags simultaneously.
- Technical Documentation: We do a lot of market research and make necessary technical changes in your website to meet the required international standards. These changes ensure your website visitors can easily access your web page and search engines effectively crawl your website content. We make use of various analytic tools, ranging from Google’s “Analytics” service to proprietary applications while accessing your website performance and its page loading time. Cubic Softwares provides a detailed analysis of different SEO features, so that you can know what’s going on and what need to be done for a better performance.
On Page Optimization:
On page optimization includes, ensuring the website content being properly indexed, right choice of keywords, and effective use of H1 and H2 tags so that your website can get a good rank on Google, Yahoo, Bing, and other major search engines. A detailed analysis and revision of the entire internal link structure, keyword density in the content, and plagiarism check is performed and necessary changes are made to ensure the highest order of content integrity is maintained. Furthermore, we walk few extra miles to improve your website content.
Off Page Optimization:
Apart from website domain, there are a few things that need to be taken care; such as creating and maintaining the optimization techniques. Off page optimization strategy includes directory submissions, bookmarking, and other major sources of information. We create fresh and user engaging content that is effectively used through link building and press release, resulting in more incoming links from various sources to increase traffic to your website. It also helps improve your website’s rankings in major search engines.
Cubic Softwares provides a detailed report of SEO campaign to its customers, so that they can well aware of the ongoing progress of their search engine optimization initiatives. The report includes keywords ranking, website performance, social media posts, blog posts, directory submission, and link building efforts. Further, keeping track of every nuance of your website gives you a better understanding of the efforts put to maintain your current ranking or things need to be done in order to improve them.